Earth Day Heavy Metal

JUUL and other e-cigarettes are made using some pretty gnarly chemicals. And when improperly disposed of, they can leach heavy metals like nickel and lead into the environment. And for some reason people had started to think it was cool / fun / ??? to throw their e-cigs off mountains or into rivers to announce they're quitting on the Gram.

So we made some truly heavy music videos all about the heavy metals and other sick toxins in e-cigarettes.