Pinterest Social Activation

 

Pinterest
Make a Statement Mask

2020 was such a fun year. Remember how much fun it was? We had to stay home, we had to wear masks, we had to protect our old people, we found out how much of our country is insane. So much!

In order to combat the growing anti-mask sentiment, we decided to turns face mask mandates into the ultimate act of self-expression. We partnered with a team of Pinterest creators to elevate masks from functional to fashion and then got influencers to don masks that show off more than they cover up.

 
 

Statement Mask Case Stdy

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