Emily Loves YouTube TV

How do you convince cord keepers that they’re missing out on something better? For YouTube TV’s NBA Finals campaign, we decided to call in a charming, grumpy, fashionable Asian grandma. We styled her and her home in a way that felt authentic to Beth’s own childhood watching the Lakers with her family in LA, and Fredrik Bond helped to make the game obsessed, scene stealing Grandma Emily one of the most talked about parts of the NCAA tournament.