That’s Mr. Hulu Has Live Sports to you

Hulu asked us to use the NFL's hottest quarterback to tell the world about all the NFL (and other live sports) on Hulu + Live TV. After only a few dozen hours of staring at his name, the team realized you can't spell Hulu Has Live Sports, without Hurts.

Eagles fans, and the internet at large, latched onto this silly idea, memeing it long after the campaign launched, past the "coincidentally" Hulu green Eagles jerseys, and all the way through the season.

Role: Creative direction
Team: Art directors: Alex Kaplan, Sara McLaws Copywriters: Barry Katz, Wilsynn Wheat