Dodge Journey Film - Social - Experiential - Print
Search Engine for
the Real World
It started with Sir Edmund Hilary. The dude said a lot of things about mountain climbing. One thing he said amounts to, "The only reason to climb mountains is for the hell of it." Doing things for the hell of it is what doing things is all about, says our boy Edmund.
Spending time on the internet liking youtube videos and watching influencer dance TikToks prevents people from doing things, going places, climbing mountains. The Dodge Journey would like to remind you that there's a real world out there, and you should go get in it. For the hell of it.
The launch spot for the campaign:
Launch :60
Getting America Off-line.
Three real life Dodge Journeys were hidden in the three locations across the US. Clues throughout the tvc helped viewers track the course, but the only way to really claim the cars was to get out on the road and find them.
Over the course of this hunt we saw families travel cross country, farmers yelling at Journey seekers for walking through their cabbage fields, and a small 50 person ferry in the Adirondacks inundated with more riders than they’d seen in 100 years.
The masterminding and top secret logistical planning of the hunt was done by Greg Rutter and Mike Giepert.
Print + OOH
