Chips Ahoy! Film + Social
Made with !
Chips Ahoy! are known for their chips. Aaaand for being ridiclulously, gratuitously, unapologetically into chips. All flavors of chips, any size, even popcorn, sure. Now they're filling their cookies, too, sometimes even with other cookies. We took this passion bordering on insanity and translated it into a rebrand that infuses that personality into every square inch of communication.
Soft Chunky :15
S’mores :15
Red Velvet :15
Thins
The next year, to put even more emphasis on the chips, they took away as much of the non-chip cookie as they could, resulting in a thin, crispy revelation. Naturally, we had to make a big deal about this.